Tired of digging through chaotic folders, endless email threads, or files named “FINAL_v3_reallyFINAL_
In this session, we’ll explore how AEC firms can modernize their marketing workflows with Digital Asset Management (DAM) and AI. We’ll unpack common pain points—like finding the right project photos, building resumes, or pulling proposal content—and show how a DAM strategy purpose-built for the AEC industry can transform hours of manual work into seconds with automation.
Whether you’re just starting to explore DAM or you’re already using OpenAsset, you’ll walk away with something valuable. We’ll cover recent feature releases, share practical tips for organizing your assets, and show how new AI tools like tagless search and automated content generation are changing the game.
Expect interactive polls, a conversational demo, and real-world strategies you can bring back to your firm, including how to make a strong business case to leadership.

$45.00 Non-Member Ticket
$35.00 SMPS West Michigan Ticket
$35.00 Other SMPS Chapter Member
$165.00 Member Group Rate (5 people)
$300.00 Member Group Rate (10 people)